Maqola

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

Kevin Giang BarreraDepartment of Marketing at J. Mack Robinson College of Business, Georgia State University in Atlanta, USADenish ShahBarbara & Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of Social Media Intelligence Lab, and Executive Director of Marketing RoundTable at J. Mack Robinson College of Business, Georgia State University in Atlanta, USA

2022en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jbusres.2022.113420

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