Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

1. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   MaqolaVirtual Reality Applications and ImpactsAnnals of Operations Research20232 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000041

2. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

3. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   PreprintVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.preprint.000160