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What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

Chia‐Chen ChenDepartment of Management Information Systems, National Chung Hsing University, Taiwan No. 250, Kuo Kuang Rd., Taichung City 402, Taiwan, ROCYi‐Chen LinDepartment of Management Information Systems, National Chung Hsing University, Taiwan No. 250, Kuo Kuang Rd., Taichung City 402, Taiwan, ROC

2017en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.tele.2017.12.003

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