Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

2. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

   Eugene Cheng‐Xi Aw, Sujo Thomas, Ritesh Patel +2

   MaqolaFinTech, Crowdfunding, Digital FinanceInternational Journal of Bank Marketing20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000543