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Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

Qianru HuangUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaOmkar DastaneUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamTashkent State University of Economics, Tashkent, UzbekistanJun‐Hwa CheahNorwich Business School, University of East Anglia, Norwich, United Kingdom
Journal of Retailing and Consumer Servicesjournal2024en
ABI

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Annotatsiya mavjud emas.

Mavzular

Consumer Retail Behavior StudiesTechnology Adoption and User BehaviourDigital Marketing and Social Media

Identifikatorlar

DOI
10.1016/j.jretconser.2024.103707

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Koʻrsatkichlar — AkademScholar · Tez orada