Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

1. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   MaqolaDigital Marketing and Social MediaJournal of Creative Communications20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002275

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300