Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000452