Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis
Guoqiang WangUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, MalaysiaGarry Wei‐Han TanUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, MalaysiaYun-Peng YuanUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, MalaysiaKeng‐Boon OoiUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, MalaysiaYogesh K. DwivediEmerging Markets Research Centre (EMaRC), School of Management, Room #323, Swansea University, Bay Campus, Fabian Bay, Swansea, SA1 8EN, NSW, United Kingdom
2021en
ABI
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