Ushbu ishga iqtibos qilgan ishlar

4 ta ish

Ish: Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   MaqolaEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 iqtibos

   ABIABI:AkademIndex/openalex/2026.other.045871

2. A strategic roadmap to overcome blockchain technology barriers for sustainable construction: A deep learning-based dual-stage SEM-ANN approach

   Atul Kumar Singh, V. R. Prasath Kumar, Muhammad Shoaib +2

   MaqolaBlockchain Technology Applications and SecurityTechnological Forecasting and Social Change20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000057

3. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.chapter.000132

4. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   MaqolaTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001145