Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Angella J. KimUniversity of Minnesota, College of Design Department of Design, Housing, and Apparel, 346 McNeal Hall, 1985 Buford Avenue St. Paul, MN 55108, USAEunju KoUniversity, College of Human Ecology Department of Clothing and Textiles, 262 Seongsanno, Seodaemun-gu, Samsung Hall 318, Seoul 120-749, Republic of Korea
2011en
ABI
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