Ushbu ishga iqtibos qilgan ishlar

4 ta ish

Ish: Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Tourism Development in Uzbekistan: Comprehensive Analysis of Current Trends and Future Prospects

   Nozima Zufarova

   MaqolaEducation, Innovation and Language StudiesYASHIL IQTISODIYOT VA TARAQQIYOT20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.013253

3. The Moderating Role of Proposed External Incentives on COVID-19 Vaccination Intentions in an Emerging Economy Context

   Mohammed Anam Akhtar, Khurram Ajaz Khan, Shaista Fatima +1

   MaqolaCOVID-19 Pandemic ImpactsJournal of Health Management20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.008403

4. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300