Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Managing brand equity : capitalizing on the value of a brand name.

1. MODEL OF BRAND VALUE ASSESSMENT OF HIGHER EDUCATION INSTITUTIONS

   Nozima Zufarova

   MaqolaConsumer Behavior in Brand Consumption and Identification20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.004325

2. Factors affecting university brand capital in the process of transformation of the university system

   Nozima Zufarova

   MaqolaConsumer Behavior in Brand Consumption and Identification20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.009773

3. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273