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Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Mayank YadavDepartment of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, IndiaZillur RahmanDepartment of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, India

2017en

ABI

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Annotatsiya mavjud emas.

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DOI: 10.1016/j.tele.2017.06.001

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Koʻrsatkichlar — AkademScholar

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development &amp; validation

Annotatsiya

Identifikatorlar

Iqtiboslar va manbalar

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation