Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.chapter.000132

3. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001692