Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Self-congruity theory in consumer behavior: A little history

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Sustainability and socially responsible food consumption: an empirical investigation based on self-awareness and self-congruity theories

   Shahid Rasool, Roberto Cerchione, Piera Centobelli +2

   MaqolaFood Waste Reduction and SustainabilityAsia Pacific Journal of Marketing and Logistics20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000288