Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: The International Review of Retail, Distribution and Consumer Research

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000452

2. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   MaqolaConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.001023