Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   MaqolaEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 iqtibos

   ABIABI:AkademIndex/openalex/2026.other.045871

2. The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

   Md. Asaduzzaman Babu, Faisal Ejaz, Aemin Nasir +3

   MaqolaEnvironmental Sustainability in BusinessJournal of Infrastructure Policy and Development20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000648