Customer relationship building: The role of brand attractiveness and consumer–brand identification
Alaa M. ElbedweihyDepartment of Business Administration, Cairo University, EgyptChanaka JayawardhenaHull University Business School, United KingdomMohamed H. ElsharnoubyDepartment of Business Administration, Cairo University, EgyptTamer H. ElsharnoubyDepartment of Business Administration, Cairo University, Egypt
2016en
ABI
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