Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Customer relationship building: The role of brand attractiveness and consumer–brand identification

1. Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions

   Davood Ghorbanzadeh, Kiran Nair, Teddy Chandra +2

   MaqolaVirtual Reality Applications and ImpactsTechnology Analysis and Strategic Management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000731

2. Exploration of the concept of brand love in city branding: antecedents and consequences

   Davood Ghorbanzadeh, KDV Prasad, Natalia Prodanova +3

   MaqolaCustomer Service Quality and LoyaltyPlace Branding and Public Diplomacy20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.002052

3. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001692