Maqola

The role of emotions and conflicting online reviews on consumers' purchase intentions

Carla Ruíz MaféUniversity of Valencia, Faculty of Economics - Department of Marketing, Av. Naranjos s/n, 46022, Valencia, SpainKalliopi ChatzipanagiotouUniversity of Glasgow, Adam Business School, Gilbert Scott Building, Glasgow G12 8QQ, UKRafael Currás PérezUniversity of Valencia, Faculty of Economics - Department of Marketing, Av. Naranjos s/n, 46022, Valencia, Spain

2018en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jbusres.2018.01.027

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