Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Understanding the brand and website effects of online loyalty: a mediation perspective

1. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   MaqolaConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.001023

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   MaqolaTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001145