Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   MaqolaTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001145