Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Mass prestige, brand happiness and brand evangelism among consumers

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   MaqolaEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001836