Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   PreprintVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.preprint.000160