Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Seeing Is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment

   Shahid Rasool, Catherine Prentice, Muhammad Zeshan +1

   MaqolaDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research20260 iqtibos

   ABIABI:AkademIndex/openalex/2026.article.001175