Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   MaqolaDigital Marketing and Social MediaJournal of Creative Communications20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002275