Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

1. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

   Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

   MaqolaDigital Marketing and Social MediaTourism Planning & Development20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001662

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300