Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

1. University Malaysia Pahang Al-Sultan Abdullah: Building a Global Brand

   Basheer Al-haimi, Daing Nasir Ibrahim

   BobHigher Education Governance and DevelopmentBusiness Cases Review20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000474

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001692