Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: The influence of social media eWOM information on purchase intention

1. Affiliate eWOM: exploring in the purchase intention of beauty and personal care products

   Davood Ghorbanzadeh, Teddy Chandra, Harikumar Pallathadka +3

   MaqolaDigital Marketing and Social MediaInternational Journal of Pharmaceutical and Healthcare Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002713

2. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

   Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

   MaqolaDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.014572