K. S. Kalavathy

1 works

Jain CMS Business School, Bangalore, India

1. Effect of Social Network System (Peer Inputs) in Influencing the Consumer Conformity Behavior in Product Customization System

   Anitha Nallasivam, C. Selvaraj, K. S. Kalavathy +2

   ChapterConsumer Retail Behavior StudiesLecture notes in mechanical engineering20220 citations

   ABIABI:AkademIndex/openalex/2022.chapter.000069