Anitha Nallasivam

2 works

Department of MBA, Jain CMS Business School ,Bangalore , Karnataka

1. Influence of augmented reality on purchase intention

   Anitha Nallasivam, Prabha Kiran

   ArticleConsumer Retail Behavior StudiesJournal of Management and Science20220 citations

   ABIABI:AkademIndex/openalex/2022.article.010490

2. Effect of Social Network System (Peer Inputs) in Influencing the Consumer Conformity Behavior in Product Customization System

   Anitha Nallasivam, C. Selvaraj, K. S. Kalavathy +2

   ChapterConsumer Retail Behavior StudiesLecture notes in mechanical engineering20220 citations

   ABIABI:AkademIndex/openalex/2022.chapter.000069