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Prabha Kiran

28 works

Management and Marketing Department, School of Business and Economics, Westminster International University, Tashkent, Uzbekistan

  1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

    Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

    ArticleConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 citations
    ABI

  2. Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective

    Prashant Chaudhary, Prabha Kiran, Siddharth Shriram Shimpi

    ArticleDigital Marketing and Social MediaJournal of Content Community and Communication20221 citations
    ABI

  3. Smart Tourism Triggers Tourist Minds-Do you have the mind to mind it?

    Muxtorova Nasiba Shuxratovna, Prabha Kiran, Ekiz Erdogan

    ArticleDigital Marketing and Social MediaVallis Aurea (Journal of Sustainable Development and Innovation)20231 citations
    ABI

  4. Post pandemic school reluctance – Do children require attention, support, and intervention?

    Jayanta Banerjee, M. Vasudevan, Krishna Kishore S V +1

    OtherYouth Substance Use and School AttendanceAsian Journal of Psychiatry20210 citations
    ABI

  5. New corporate social responsibility brand evaluation in a developing country: Uzbekistan

    Zamira Ataniyazova, Barry A. Friedman, Prabha Kiran

    ArticleEnvironmental Sustainability in BusinessInternational Journal of Corporate Social Responsibility20220 citations
    ABI

  6. Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

    Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee +1

    ArticleSMEs Development and Digital MarketingInternational Journal of Electronic Commerce Studies20220 citations
    ABI

  7. E-wallets Influencing the Frugal Behavior of Consumers During COVID-19

    Prabha Kiran, Anni Arnav

    ArticleCOVID-19 Pandemic ImpactsIIMS Journal of Management Science20220 citations
    ABI

  8. Influence of augmented reality on purchase intention

    Anitha Nallasivam, Prabha Kiran

    ArticleConsumer Retail Behavior StudiesJournal of Management and Science20220 citations
    ABI

  9. Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

    S. V. Krishna Kishore, Prabha Kiran, Jayanta Banerjee +1

    ChapterEnvironmental Sustainability in BusinessSpringer proceedings in business and economics20220 citations
    ABI

  10. Effect of Social Network System (Peer Inputs) in Influencing the Consumer Conformity Behavior in Product Customization System

    Anitha Nallasivam, C. Selvaraj, K. S. Kalavathy +2

    ChapterConsumer Retail Behavior StudiesLecture notes in mechanical engineering20220 citations
    ABI

  11. Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children

    Jayanta Banerjee, Vasudevan Moorthy, Prabha Kiran +3

    ArticleEnvironmental Education and SustainabilityCleaner and Responsible Consumption20230 citations
    ABI

  12. Blockchain-Based Healthcare Monitoring System Using Patient Electronic Health Record

    Sonal Jain, Arya Kumar, Prabha Kiran +1

    ArticleBlockchain Technology Applications and SecurityAsia Pacific Journal of Health Management20230 citations
    ABI

  13. Technology's Role in Sustainable Urban Development in Smart Cities

    Hemanth Kumar S, Prabha Kiran, S. Mahalakshmi +2

    ChapterSmart Cities and TechnologiesAdvances in human resources management and organizational development book series20240 citations
    ABI

  14. Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective

    Prashant Chaudhary, Prabha Kiran, Sarika Sharma

    ChapterDigital Marketing and Social MediaCommunications in computer and information science20240 citations
    ABI

  15. <span>The Great Silk Road Conference: Opportunities and/or Challenges for the Development of Eurasia</span>

    Khurshid Djalilov, Abbos Utkirov, Nilufar Rashitova +5

    PreprintGlobal Political and Economic RelationsSSRN Electronic Journal20240 citations
    ABI

  16. Influence of advertisement's controversial element and emotional appeal on customer intention to buy

    Prabha Kiran, Jayanta Banerjee, M. Vasudevan +1

    ArticleTechnology Adoption and User BehaviourInternational Journal of Business and Globalisation20250 citations
    ABI

  17. Examining Cognitive Shifts Through EEG: Insights from Resting State to Neurofeedback Game Engagement

    Saikat Gochhait, Irina Leonova, Prabha Kiran +3

    ArticleNeural and Behavioral Psychology StudiesJournal of Computational and Cognitive Engineering20250 citations
    ABI

  18. Blended Learning Approaches for Engineering Students: Embedding the Triple Bottom Line in Supply Chain Education

    Prabha Kiran, Quynh Chi Le, Ikechukwu Michael Torti +2

    ArticleSustainability in Higher EducationInternational Journal of Engineering Pedagogy (iJEP)20250 citations
    ABI

  19. Machine Learning Approaches for Predictive Maintenance in Smart Manufacturing Environments

    Naina Chaudhary, Pratap Paraji Patil, Tanveer Baig z +3

    ArticleMachine Fault Diagnosis Techniques20250 citations
    ABI

  20. Blockchain-Enabled Secure Data Transmission Framework for Next-Generation Sensing Applications

    Pratap Paraji Patil, Mohit Bhandwal, G. Prakash Babu +3

    ArticleSecurity in Wireless Sensor Networks20250 citations
    ABI

  21. Transforming Retail

    Dinesh Nilkant, Hemanth Kumar S, Prabha Kiran +1

    ChapterConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20250 citations
    ABI

  22. Leadership for Digital Transformation

    Dinesh Nilkant, Hemanth Kumar S, Prabha Kiran +1

    ChapterEducational Leadership and InnovationIGI Global eBooks20250 citations
    ABI

  23. Strategic Competency Development in Indian Tourism

    Hemanth Kumar S, Dinesh Nilkant, K. Gayathri +2

    ChapterDiverse Aspects of Tourism Research20250 citations
    ABI

  24. Your Data, Your Rights: Understanding Consumer Privacy

    Palla Manoj Babu, Ashish Kumar, P. Venkata Subbaiah +3

    ChapterPrivacy, Security, and Data ProtectionLecture notes in networks and systems20250 citations
    ABI

  25. Voice and Conversational AI

    Dinesh Nilkant, Hemanth Kumar S, Krishna B. Koppa +1

    ChapterSpeech and dialogue systemsAdvances in computational intelligence and robotics book series20250 citations
    ABI