Vasudevan Moorthy

2 works

Christ University

1. Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

   Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee +1

   ArticleSMEs Development and Digital MarketingInternational Journal of Electronic Commerce Studies20220 citations

   ABIABI:AkademIndex/openalex/2022.article.000762

2. Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children

   Jayanta Banerjee, Vasudevan Moorthy, Prabha Kiran +3

   ArticleEnvironmental Education and SustainabilityCleaner and Responsible Consumption20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000843