International Journal of Electronic Commerce Studies

1 works

Journal · ISSN 2073-9729

1. Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

   Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee +1

   ArticleSMEs Development and Digital MarketingInternational Journal of Electronic Commerce Studies20220 citations

   ABIABI:AkademIndex/openalex/2022.article.000762