Jayanta Banerjee

6 works

Christ University, Bangalore, Karnataka

1. Post pandemic school reluctance – Do children require attention, support, and intervention?

   Jayanta Banerjee, M. Vasudevan, Krishna Kishore S V +1

   OtherYouth Substance Use and School AttendanceAsian Journal of Psychiatry20210 citations

   ABIABI:AkademIndex/openalex/2021.other.000003

2. Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

   Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee +1

   ArticleSMEs Development and Digital MarketingInternational Journal of Electronic Commerce Studies20220 citations

   ABIABI:AkademIndex/openalex/2022.article.000762

3. Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

   S. V. Krishna Kishore, Prabha Kiran, Jayanta Banerjee +1

   ChapterEnvironmental Sustainability in BusinessSpringer proceedings in business and economics20220 citations

   ABIABI:AkademIndex/openalex/2022.chapter.000030

4. Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children

   Jayanta Banerjee, Vasudevan Moorthy, Prabha Kiran +3

   ArticleEnvironmental Education and SustainabilityCleaner and Responsible Consumption20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000843

5. Influence of advertisement's controversial element and emotional appeal on customer intention to buy

   Prabha Kiran, Jayanta Banerjee, M. Vasudevan +1

   ArticleTechnology Adoption and User BehaviourInternational Journal of Business and Globalisation20250 citations

   ABIABI:AkademIndex/openalex/2025.article.004007

6. Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets

   Mrinal Kanti Das, Soumya Mukherjee, Prabha Kiran +1

   ArticleTechnology Adoption and User BehaviourJournal of Modelling in Management20260 citations

   ABIABI:AkademIndex/openalex/2026.article.007878