International Journal of Business and Globalisation

1 works

Journal · ISSN 1753-3627

1. Influence of advertisement's controversial element and emotional appeal on customer intention to buy

   Prabha Kiran, Jayanta Banerjee, M. Vasudevan +1

   ArticleTechnology Adoption and User BehaviourInternational Journal of Business and Globalisation20250 citations

   ABIABI:AkademIndex/openalex/2025.article.004007