Soumya Mukherjee

1 works

Swami Vivekananda University School of Management Studies, , Kanthalia,

1. Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets

   Mrinal Kanti Das, Soumya Mukherjee, Prabha Kiran +1

   ArticleTechnology Adoption and User BehaviourJournal of Modelling in Management20260 citations

   ABIABI:AkademIndex/openalex/2026.article.007878