Journal of Information and Optimization Sciences

1 works

Journal · ISSN 0252-2667

1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   ArticleConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 citations

   ABIABI:AkademIndex/openalex/2022.article.000756