Prashant Chaudhary

3 works

School of Management (PG), Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India

1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   ArticleConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 citations

   ABIABI:AkademIndex/openalex/2022.article.000756

2. Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective

   Prashant Chaudhary, Prabha Kiran, Siddharth Shriram Shimpi

   ArticleDigital Marketing and Social MediaJournal of Content Community and Communication20221 citations

   ABIABI:AkademIndex/openalex/2022.article.001490

3. Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective

   Prashant Chaudhary, Prabha Kiran, Sarika Sharma

   ChapterDigital Marketing and Social MediaCommunications in computer and information science20240 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000386