Qurat Ul Ain

1 works

Department of Management Sciences, National University of Modern Languages (NUML)

1. The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

   Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman +3

   ArticleConsumer Retail Behavior StudiesCogent Business & Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001164