Hafiz Mudassir Rehman

4 works

Department of Global Business & Enterprise, Ulster University Business School, Ulster University, El Affroun, UK

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   ArticleDigital Marketing and Social MediaCogent Business & Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000273

2. RETRACTED: Corporate capital structure effects on corporate performance pursuing a strategy of innovation in manufacturing companies

   Fahad Ahmed, Mujib Ur Rahman, Hafiz Mudassir Rehman +3

   ArticleCorporate Finance and GovernanceHeliyon20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000155

3. The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

   Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman +3

   ArticleConsumer Retail Behavior StudiesCogent Business & Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001164

4. Retraction notice to “Corporate capital structure effects on corporate performance pursuing a strategy of innovation in manufacturing companies” [Heliyon 10 (2024) e24677]

   Fahad Ahmed, Mujib Ur Rahman, Hafiz Mudassir Rehman +3

   ArticleFirm Innovation and GrowthHeliyon20260 citations

   ABIABI:AkademIndex/openalex/2026.article.010536