Sofiane Laradi

1 works

Department of Business Sciences, University of Blida 2 Lounici Ali, El Affroun, Algeria

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   ArticleDigital Marketing and Social MediaCogent Business & Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000273