Eiad Yafi

1 works

Faculty of Engineering and Information Technology, University of Technology Sydney, Sydney, Australia

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   ArticleDigital Marketing and Social MediaJournal of Marketing Analytics20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000452