Rafidah Sahar

1 works

Kulliyyah of Languages and Management, International Islamic University Malaysia, Muar, Johor, Malaysia

1. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citations

   ABIABI:AkademIndex/openalex/2023.article.001492