Samshul Amry Abdul Latif
4 works
International Islamic University Malaysia, Malaysia
An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citationsABI