Journal of International Consumer Marketing

1 works

Journal · ISSN 0896-1530

1. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citations

   ABIABI:AkademIndex/openalex/2023.article.001492