Emmanuel Bruce

3 works

Center for West Africa Studies, UESTC

1. Digital transformation in an emerging economy: exploring organizational drivers

   Sulemana B. Egala, John Amoah, Abdul Bashiru Jibril +2

   ArticleTechnology Adoption and User BehaviourCogent Social Sciences20241 citations

   ABIABI:AkademIndex/openalex/2024.article.000060

2. Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory

   Solomon Abekah Keelson, Emmanuel Bruce, Sulemana Bankuoru Egala +2

   ArticleDiverse Aspects of Tourism ResearchCogent Social Sciences20241 citations

   ABIABI:AkademIndex/openalex/2024.article.000151

3. Revisiting the Facilitators of Social Media Adoption within the Tourism Sector: An Empirical Investigation in an Emerging Economy

   Abdul Bashiru Jibril, Sulemana Bankuoru Egala, Solomon Abekah Keelson +2

   ArticleDigital Marketing and Social MediaCurrent Social Sciences20240 citations

   ABIABI:AkademIndex/openalex/2024.article.007955