Ogechi Adeola

1 works

Lagos Business School Lagos Nigeria

1. Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective

   Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola +1

   ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Consumer Studies20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001555