International Journal of Consumer Studies

1 works

Journal · ISSN 1470-6423

1. Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective

   Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola +1

   ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Consumer Studies20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001555