International Journal of Indian Culture and Business Management

2 works

Journal · ISSN 1753-0806

1. Do Travellers' Destination Visit Intentions Influence by Social Media An Information Adoption Theory Perspective

   Suman Lata, Anil Kumar

   ArticleDigital Marketing and Social MediaInternational Journal of Indian Culture and Business Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.008053

2. Are travellers' destination visit intentions influenced by social media An information adoption theory perspective

   Anil Kumar, Suman Lata

   ArticleDigital Marketing and Social MediaInternational Journal of Indian Culture and Business Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.008211